STAYCOOLNYC is a retro inspired chillwear brand. “Chillwear” is a category of clothing that we are introducing into the streetwear market. Chillwear combines 3 categories of clothing: Surfwear, Skatewear and, most importantly, Streetwear. Chillwear is meant to be worn wherever and whenever. All of our products contain a cool and laid back vibe to them, which is meant to put the customer in a relaxed and calm state of mind. STAYCOOLNYC is heavily inspired by the retro style, culture and attitude of the 80’s and 90’s. In every piece we create, we add a retro or vintage kick to it. Stay Cool appreciates the bold colors, designs and patterns used in that era and we are trying to emulate that in each product we release. We strive to put a modern twist on the fashion of the past! I want the customer to feel they are apart of something deep and meaningful when repping STAYCOOL, similar to a family.